Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

Litestyle by PNG Jewellers launched its seventh retail outlet and first standalone store in Chhatrapati Sambhajinagar at Prozone Mall, expanding its lightweight gold and diamond jewellery retail presence in the city.

On March 2, 2026, in Mumbai, IAGES announced crossing 50 accredited members, expanding to 300+ stores to strengthen transparency, standardization and consumer confidence across India’s gold value chain.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Limelight Lab Grown Diamonds opened a new retail store in Rohini, Delhi, in February 2026, expanding its NCR presence and strengthening distribution in response to growing consumer demand.

Limelight Lab Grown Diamonds launched its first Andhra Pradesh store in Visakhapatnam in February 2026, inaugurated by Union Minister Kinjarapu Rammohan Naidu, expanding retail presence across emerging South Indian markets.

Limelight Lab Grown Diamonds accelerates retail and supply-chain growth with capital infusion and vertical integration to capitalize on booming Indian LGD demand.

PNGS Reva Diamond Jewellery will open its Rs 3,800 million IPO on February 24, 2026, to fund 15 new stores and marketing, with shares priced at Rs 367–Rs 386 per share.

New luxury brand Daimanté launches in India with AI-generated design workflows and sustainable lab-grown diamonds, offering hallmark-assured collections and digital-first retail strategy, redefining premium product offerings for modern jewellery retailers.

India’s gem and jewellery exports totalled $23.19 billion in April–January 2026, down 0.64% year-on-year, as US shipments fell 45%, while a new India–US trade framework restores 18% tariff access.

Dhirsons Jewellers, Dhiraj Dhir Group, launched the ‘Heartbeats & Heirlooms’ diamond and gold collection on February 11, 2026 in New Delhi, targeting Valentine’s Day gifting and long-term wear segments.

P N Gadgil Jewellers recorded Rs 365 crore sales during its Foundation Day offer from February 7–9, 2026 across Maharashtra and other states, driven by gold demand despite elevated prices.

Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.